Digital Event Branding for Store Launch

Brand - BOHECO Life

Project Brief

We are celebrating this 4/20 with a new step towards normalising Cannabis as the ultimate staple with the launch of India’s first Cannabis Health, Wellness, and Nutrition store. It is a space where one can interact with all stages of the plant, meet medical professionals, purchase hemp and cannabis products, learn and unlearn!

This wellness store and clinic, along with an in-house doctor provides you with a safe space to explore healing and long-term hemp and cannabis-based remedies.

Objectives of the Store Launch Digital Event

1

To generate curiosity about the upcoming store launch event among the brand’s audience

Making cannabis wellness and hemp nutrition the new cool and highlighting how “Wellbeing at every step” is now easier to adopt

Create targeted communication that inspires the audience to join, advocate, recommend and share about the goodness of hemp and the newly opened store.

3

2

Logo & Variations

Font Family

CANVAS 3D Sans

Logo Design

Being the first-ever virtual event of BOHECO Life for a physical store launch including an invite-only offline event, the name has to be such that it focuses on the idea of building a connection with the audience on all fronts.

The name “Connect2Cannabis” focuses on spreading awareness about cannabis and building a genuine connection between the brand “ BOHECO Life and the audience who is aware of cannabis but in a stereotypical way.

Offline Event Email Invite

An exclusive email was created to invite the guests for the offline store launch meetup. The email was a personalized invitation along with a supplementing poster and a flyer that described the itinerary and the events to expect during the store launch.

Online Event Creatives

The celebration was extended to include the brand’s audience on digital platforms such as Instagram. The promotion of the online event was done across platforms such as Instagram, website etc.

The virtual event was held in the form of an interactive fiesta-style live session featuring notable experts and collaborators from the health and wellness industry.

Zone Banners

Similar to the format of the offline event, each session featured its own headlining expert as well as mini segments and activities. Each zone had a delicate poster and info-flyer that provided a detailed itinerary of the event to the audience.