Our Story
“We met in our college NIFT Bangalore, in 2014 and since then we have been with each other in life, fun, work, and everything in between. We are not just life partners and soul mates but also best friends, companions and co-workers. Slowly we naturally transitioned into also helping each other with work and projects and really enjoyed that.
So in 2017, we started Doorbeen Creatives, where we work as a creative+management duo to create visual stories for fashion, lifestyle and cultural businesses. We have spent almost a decade co-existing, working, studying, traveling and building together.
We love everything rooted in India, the crafts, arts, traditions, food and culture…that's where we not just find our inspiration, but we also live and breathe it.”
About Pranidhi
Pranidhi has been a painter and artist since childhood and that is where her foundation of visual arts began to take shape. Her love for visual arts and culture made her inclined to study Fashion Communication Design from NIFT Bangalore, where she picked up Photography, Filmmaking and Creative Direction. She later joined Amazon Studio India and worked with them as a Photographer after which she started her independent photography practice.
A continuous learning in Art and Culture helps replenish her creative energies, for which she studied Indian Aesthetics from Jananpravaha and Indian Intangible Cultural Heritage from IGNCA (Indira Gandhi National Centre for Arts and Culture) to strengthened her understanding about Heritage and visual culture through the ages.
She also completed her Executive education from IIM-A (Indian Institute of Management Ahmedabad) in Creative and Cultural Businesses to build an understanding about the fundamental ideas of a creative business.
For almost a decade now she has worked with numerous brands and personalities creating photo stories, campaigns, lookbooks, fashion films and more. Cultural storytelling, documentary filmmaking, and creating visual stories around textiles have been her forte.
Being a native of the ancient city of Prayagraj, she is deeply influenced by the Indian Intangible cultural heritage and loves to document folklore, art, crafts, textiles, and culture. She strongly believes that the 'heart and art of India lie in her villages' and it's in the colors and life of rural India, that she finds her inspiration.
Being a holistic visual storyteller, her work expands across photography, film-making and visual arts. Her eye for depicting mundane simple subjects as captivating stories gives her work a characteristic simplicity, subtleness and honesty that audiences connect to.
She spends her free time experimenting with textiles, playing with saree drapes, painting landscapes and learning new satvik recipes. She loves to read about nature, textiles, craft, and planning her next visit to a historical site is always on her mind.