Product Portfolio Revamp & Packaging Design for BOHECO

BOHECO (Bombay Hemp Company) is a well-known Hemp Nutrition & Cannabis Wellness brand in India with a wide range of products in nutrition, health and wellness domain. They wanted Doorbeen Creatives to work on revamping their product portfolio in terms of functionality, design and aesthetics as they were looking to dilute their sub-brand “BOHECO Life” and integrate all of its products under single umbrella of BOHECO.

Project process overview

1

Research

Market scenario, Surveys, Client Discussions, Competition Benchmarking

2

Ideation

Brainstorming, Mind mapping, exploring ideas, forms, silhouette, materials, moodboard

3

Branding

Mascot, Naming, Copy, Color Palette, Visual Elements, Iconography, Treatment

4

Designing

Primary, Secondary labels, Collaterals, E-comm packaging, 3D mockups

5

Sampling

Print Samples, Visual Signature, Proofing, Experience Mapping, Durability Testing, Amendments

6

Delivery

Final client presentation with real samples and delivery of all digital assets for production

7

Photoshoot

After the launch of new products in the market we also conducted a model & product photoshoot

Old Product Packaging

In their previous packaging, the brand was having too many names on the packaging & multiple identities such as BOHECO life, CannaReleaf, Individual Product name, inconsistency in colors and materials etc. which was confusing for the audience and had a low recall. The client were also looking to add lifestyle appeal to their products which were earlier looking more like medicines. We decided to eliminate multiple names, jarring color palette and came up with simple easy-to-remember product names and visual cohesiveness keeping in mind the product emotions along with keeping all products under one umbrella brand “BOHECO” for consistent branding and higher recall.