Dhanteras Bartan Bazaar
Festive Traditions of India - A Visual Journey
Client: Good Earth
Produced by Doorbeen Creatives
Creative Direction, Photography & Cinematography: Pranidhi Gupta
Post Production: Pranidhi Gupta, Saurabh Singh Rajput
Production Management: Saurabh Gupta, Preeti Gupta
Copper and brass utensils are a part of our everyday rituals β sustained through time, passed down as heirlooms and considered symbols of prosperity.
On Dhanteras, the first day of Diwali, we welcome gleaming new metalware to invite wealth or dhan into our homes.
"Traditions represent the shared spirit and the soul of a community."
Pranidhi Gupta's years in Prayagraj, Uttar Pradesh, were filled with stories, colours, and folklore. As a filmmaker and photographer, she observed the rituals her parents and grandparents followed through her own unique lens.
Her visual narratives span the country's cultures and crafts, firmly rooted in the rural areas β that's where she sees the heart and soul of India.
Discover ππ¦π΄π΅πͺπ·π¦ ππ³π’π₯πͺπ΅πͺπ°π―π΄ π°π§ ππ―π₯πͺπ’: π ππͺπ΄πΆπ’π ππ°πΆπ³π―π¦πΊ. Through a series of photo essays created in collaboration with cultural storytellers, we delve into the regional traditions at the heart of celebrations across India.