Diya Making
Festive Traditions of India - A Visual Journey
Client: Good Earth
Produced by Doorbeen Creatives
Creative Direction, Photography & Cinematography: Pranidhi Gupta
Post Production: Pranidhi Gupta, Saurabh Singh Rajput
Production Management: Saurabh Gupta, Preeti Gupta
From the wheel of a kumbhaar (potter) to the Ganga ghat, the traditional diya brings warmth to homes and rituals alike.
Filmmaker Pranidhi Gupta captures the tradition of making and lighting diyas in Chaka village near Prayagraj, UP.
"Diya is one of the oldest and simplest objects made on a turning 'chaak', the potterβs wheel. The village Chaka gets its name from there."
"Traditions represent the shared spirit and the soul of a community."
Pranidhi Gupta's years in Prayagraj, Uttar Pradesh, were filled with stories, colours, and folklore. As a filmmaker and photographer, she observed the rituals her parents and grandparents followed through her own unique lens.
Her visual narratives span the country's cultures and crafts, firmly rooted in the rural areas β that's where she sees the heart and soul of India.
Discover ππ¦π΄π΅πͺπ·π¦ ππ³π’π₯πͺπ΅πͺπ°π―π΄ π°π§ ππ―π₯πͺπ’: π ππͺπ΄πΆπ’π ππ°πΆπ³π―π¦πΊ. Through a series of photo essays created in collaboration with cultural storytellers, we delve into the regional traditions at the heart of celebrations across India.