White Rose

Client : Starch the Label (by Anushka Rajan Doshii & Ushma Vaidya)

Agency : Doorbeen Creatives (Saurabh Singh Rajput & Pranidhi Gupta)

Creative Direction & Photography : Pranidhi Gupta

Collection Concept, Lookbook Design & Verbal Identity : Team Doorbeen Creatives

Fashion Styling : Abhishek Chatterjee

Fashion Assistant : Max

Hairstyling : Nik

Make Up : Riddhima Sharma

Models : Gayatri Hariharan (Inega Models), Jessica (Purple Thoughts), Rakshitha Harimurthy (Faze Model Management), Ema (Inega Models)

 The Muse

White Rose represents a woman who has Love in her heart, Calm in her soul and Power in her mind. One who is soft and firm, delicate and strong all at once. A woman who is never afraid to speak her heart out and never fears to embrace Love. She does what she believes in and never fears to stand out. She still believes in the power of true Love and that dreams do come true.She is the Soul of Starch.

The collection encloses clean lines with delicate drapes, sharp cuts with soft ruffles, flowy silhouettes with bold details and is a contemporary take on vintage styles.The “White Rose” collection celebrates the nostalgia of a romantic journey from the first glance to True Love.

White Rose

Dewdrop on a petal, Like a pearl on a ring,

Light in her soul, Like sunbeam on a gem,

Shining,

Like a White Rose.


Memories in the heart, Like letters in the closet,

Breeze in the backyard, Like melody in the head,

Gentle,

Like a White Rose.


Love in the Heart, Like a roar in the sea,

Dreams in the eyes, Like a bird soaring free,

Dashing,

Like a White Rose.


A hundred shades of green, Amidst ferns, grass and trees,

There she stood, Glistening in the sun,

Glowing,

Like a White Rose.

The making of White Rose